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Above is a summary of the soon-to-be-released documentary American Meat.
Producer Alejandro de Onis and director Graham Meriwether explore the impact of the recent economic downturn on industrial agriculture. One farmer in Virginia, Joel Salatin, is leading a small but growing group of farmers who are looking to expand the influence of local small-scale farms. The film explores how the agricultural industry has brutalized the food production process, and become Americas #1 polluter. At the Producers Institute, De Onis and his team planned to bring farmers and communities to a digital dinner table by integrating the film within an e-commerce and social networking context.
The Meat team tries hard not to alienate or vilify the industrial meat farmers, seeing them as victims of the overall system.
Above avatar of Second Life reporter Draxtor Despres interviews the avatar of director Meriwether about the making of the film.