By Michael Moss for New York Times Sunday Magazine, Feb. 20/24, 2012
On the evening of April 8, 1999, a long line of Town Cars and taxis pulled up to the Minneapolis headquarters of Pillsbury and discharged 11 men who controlled America’s largest food companies. Nestlé was in attendance, as were Kraft and Nabisco, General Mills and Procter & Gamble, Coca-Cola and Mars. Rivals any other day, the C.E.O.’s and company presidents had come together for a rare, private meeting. On the agenda was one item: the emerging obesity epidemic and how to deal with it. While the atmosphere was cordial, the men assembled were hardly friends. Their stature was defined by their skill in fighting one another for what they called “stomach share” — the amount of digestive space that any one company’s brand can grab from the competition.
James Behnke, a 55-year-old executive at Pillsbury, greeted the men as they arrived. He was anxious but also hopeful about the plan that he and a few other food-company executives had devised to engage the C.E.O.’s on America’s growing weight problem. [....]
Secretary of Agriculture Tom Vilsack's inaction has led to the near-destruction of American family ranchers. Over 17,000 family ranches will disappear this year. Over 100,000 family ranchers have left the profession since 2009.
Is it time for everyone who is not a Republican to start screaming and running through the streets carrying torches so we can root out, and do serious harm to, any and all Republican politicians and GOP appointees? I say, Yes it is. In fact, it is way past time.
If “Fighting Bob” were alive today, he’d be howling in the Capitol. A hundred years before the Tea Parties, Senator Bob La Follette of Wisconsin was the original Republican insurgent. In the early 1900s, he led a grassroots revolt against the GOP establishment and pioneered the ferocious tactics that the Tea Parties use today—long-shot primary challenges, sensational filibusters, uncompromising ideology, and populist rhetoric. But there was a crucial difference between La Follette and today’s right-wing insurgents: “Fighting Bob” was a founding father of the progressive movement.
Read an excerpt from my new book, Unreasonable Men, at the Atlantic