At its core, this is about

barefooted — Mon, 06 Aug 2018 18:16:26 +0000

At its core, this is about much more than Facebook:

SV: Facebook engineers were for many years influenced by a strain of thought that emerged from Stanford University, where in the early 2000s scholars of human-computer interaction, design and behavioral economics were promoting the idea that games could generate “stickiness” among users, giving users just enough positive feedback to want to return to the game but deny users enough pleasure so that they don’t get satiated. As technology consultant Nir Eyal explains in his revealing and, frankly, frightening book, “Hooked: How to Build Habit-Forming Products,” this idea spread quickly through Silicon Valley, uniting game designers, application engineers, advertising professionals and marketing executives.

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At its core, this is about