Facebook ad pricing sorta

artappraiser — Sat, 14 Dec 2019 04:22:50 +0000

In reply to The role of cognitive rigidity in political ideologies

Facebook ad pricing sorta related, hah!

Fascinating and disturbing. “When the researchers sought to force Facebook to show posts to users not already aligned with the ideology of the advertising, the cost of the advertising rose.... a campaign pays more when it tries to speak to the other side” https://t.co/WxW0uxyn5J
— Laura Rosenberger (@rosenbergerlm) December 10, 2019

edit to add: And I note now that Professor Grossman tweeted that right after he tweeted the Cognitive Rigidity paper:

Facebook’s algorithm tends to incentivize preaching to the already converted in political advertising#SocSciResearch
https://t.co/yZwNXDGwcz
— Matt Grossmann (@MattGrossmann) December 14, 2019

Excerpt:

artappraiser — Sat, 14 Dec 2019 02:53:34 +0000

In reply to The role of cognitive rigidity in political ideologies

Excerpt:

[...Past research has often relied on scales of political conservatism as a proxy for extremism (by considering those who self-report as ‘strongly liberal’ and ‘strongly conservative’ as ‘extreme’; e.g. [21,22]). This is potentially misleading because it can confound partisan direction with extremity, dogmatism, or allegiance to established doctrines; for instance, a self-professed ‘strongly liberal’ participant may be ‘extreme’ or could simply possess liberal views without necessarily being partisan or radical.

In a recent study of over 700 US citizens, Zmigrod et al. [17••] measured the strength of partisan identities using a continuous pictorial measure which allowed participants to indicate the level of identity fusion between their personal identities and the two prevailing political parties (Democratic and Republican Parties). Using three independent behavioural measures of cognitive rigidity from the neuropsychological literature, the analyses revealed a clear inverted-U shaped relationship between partisan intensity and flexibility: participants on the extreme left and extreme right displayed reduced cognitive flexibility on these three tests relative to moderates and those with only weak personal attachments to the political parties (see Figure 1). Consequently, when partisan strength is measured directly, rather than through measures that were designed to quantify political conservatism, it is possible to observe the elusive ‘rigidity-of-the-left’ [....]

dagblog - Comments for "The role of cognitive rigidity in political ideologies"

Facebook ad pricing sorta

Excerpt: