dagblog - Comments for "Silicon Valley megadonors unleash a last-minute, $100 million barrage of ads against Trump"

Zuck tilting the news

PeraclesPlease — Thu, 22 Oct 2020 15:28:41 +0000

In reply to Silicon Valley megadonors unleash a last-minute, $100 million barrage of ads against Trump

Zuck tilting the news

(and you won't even know til it's too late)

https://www.motherjones.com/media/2020/10/facebook-mother-jones/

Part of the Future Forward

artappraiser — Wed, 21 Oct 2020 06:07:33 +0000

In reply to Silicon Valley megadonors unleash a last-minute, $100 million barrage of ads against Trump

Part of the Future Forward PAC claim is that they do superior experiments and testing on what actually moves persuadable voters ... does it really work? Idk!

Smart people working there, though. https://t.co/f1ohL1yVu7
— Matthew Yglesias (@mattyglesias) October 21, 2020

especially interesting

artappraiser — Wed, 21 Oct 2020 01:33:27 +0000

In reply to Silicon Valley megadonors unleash a last-minute, $100 million barrage of ads against Trump

especially interesting because it is against the conventional wisdom that voters have all made up their minds by now:

[....] (Moskovitz’s chief adviser, Otis Reid, has been publicly skeptical about wasting money on ads early in the cycle.) [....]

Like other Silicon Valley donors new to politics in the Trump era, Moskovitz has sought to bring the brainy, data-driven approach that he has pioneered in his philanthropy to his political program in 2020. He has tried to calculate the “cost-per-net-Democratic-vote,” combing through academic literature to mathematically determine where each marginal dollar from him can make the biggest difference. Other significant Moskovitz bets this cycle have included millions to the Voter Participation Center, a voter-turnout organization that has been supercharged by tech money over the last two years, and Vote Tripling, a “relational organizing” approach to encourage friends to vote.

But the lead conclusion from Moskovitz’s research has been to invest in late TV ads that come just before Election Day, when the ads are still fresh on the minds of voters [....]