The Bishop and the Butterfly: Murder, Politics, and the End of the Jazz Age

    Obama Shoud Rotate More Ads

    By Ripper on Fri, 09/05/2008 - 5:56pm |
    A paltry two or three response ads rotated in any given market hardly suffice to beat back the ridiculous raft of lies floated by the McCain campaign.

    Obama needs eight or nine ads to beat back the multiple major lies. They should all be tied together by a common theme. They should all have a similar look. They should all end by emphasizing something positive about Obama. But each one should take a different lie and break it limb from limb.

    More variety. More effect. Same airtime charges. Slightly higher production charges (negligible, really).

    And one more thing: Obama should END his ads with his "approve" tagline, not begin his ads with it. Starting the ads that way predisposes undecideds and bored leaners to tune out the message before it is even heard.