25 Commandments for Journalists --- good for bloggers too.

By EmmaZahn on Sat, 01/22/2011 - 7:18pm |

Eleven is a good one:

11. Here is an observation. Don't even start writing till you have decided what the one big thing is going to be, and then say it to yourself in just one sentence. Then ask yourself whether you could imagine your mother listening to this sentence for longer than a microsecond before she reaches for the ironing. Should you try to sell an editor an idea for an article, you will get about the same level of attention, so pay attention to this sentence. It is often – not always, but often – the first sentence of your article anyway.

URL:

http://www.guardian.co.uk/science/blog/2011/jan/19/manifesto-simple-scribe-commandments-journalists