MURDER, POLITICS, AND THE END OF THE JAZZ AGE
by Michael Wolraich
By Jordyn Eisenpress @ AdvertisingLaw.fkks.com, Sept. 6
[...] Grande, who allegedly has "the largest social media following of any female celebrity in the world" (163 million followers on Instagram as of the time of this post), claims that after she declined Forever 21's request for her endorsement, the company "publish[ed] at least 30 unauthorized images and videos misappropriating Ms. Grande’s name, image, likeness, and music in order to create the false perception of her endorsement."
Specifically, the complaint alleges that the defendants not only misappropriated images of Grande but also "falsely suggested Ms. Grande’s endorsement by hiring a look-alike model and posting photos of that model" that mimicked Grande's hairstyle, clothing, hair accessories, and poses as they were used in the singer's popular 7 Rings video, and sometimes included unauthorized captions, lyrics, and audio from the video alongside the images [....]