MURDER, POLITICS, AND THE END OF THE JAZZ AGE
by Michael Wolraich
Coupons for Patients, but Higher Bills for Insurers
By Andrew Pollack, New York Times Business, January 2, 2011
Describes a new scheme wherein the drug companies give discount coupons for brand name drugs to insured patients, so they can get brand name drugs for a similar co-pay as with generics, while still billing the insurer the much higher amount. Think the insurers are just going to eat that? Think again. Sigh.