Meant to be a reply to PP's comment

FWIW  @ The Hill

Conservative New York Times columnist Bret Stephens on Monday said that the revelations made in Bob Woodward's new book could have a "decisive effect" on the upcoming midterm elections."My question is, does the book move voters at the margins?" Stephens asked while speaking on MSNBC about Woodward's explosive book, “Fear: Trump in the White House."...

and "the White House" is certainly acting like it is very dangerous. Then there's the flood of anecdotals I see allover the place of every Tom Dick and Harry, like Uber drivers and baristas, asking other people "so who do you think wrote the NYTimes op-ed?" And I saw a tweet, don't know if true, that the op-ed was viewed 10 million times already a couple days ago. Overall, I'd certainly call that a viral meme. Craziness is certainly easier for busy uninformed people to grasp than convoluted long collusion plots with a casts of 100 or more characters that require 50 Seth Abramson tweets every day for a year to even outline and a shitload of federal prosecutors, cases and witnesses that offhand don't see to have a lot to do with the here and now? On the other hand, I'd venture a guess most people do get office politics and crazy bosses and would find a book about the same in the White House with a title like "Fear" from a very famous non-partisan reporter pretty compelling and worth an investment in time.