MURDER, POLITICS, AND THE END OF THE JAZZ AGE
by Michael Wolraich
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Did Hipster Tech Really Save the Obama Campaign?
By artappraiser on Mon, 06/10/2013 - 1:39pm |By Jonathan Alter, Wired.com, June 4, 2013
Book excerpt from his The Center Holds. Teasers; my bold:
Obama’s reelection campaign was like running for Chicago alderman with the help of nerdy kids who spoke a math language no one else understood. The key was microtargeting, which had bad odor in recent years thanks to the marketing industry. Microtargeting sounded intrusive, even a little creepy, but it had the potential to return politics to the most local level of all: the individual voter.
and
From the start, there was trouble in digital paradise — a culture clash. They often took their mandate for ‘disruption’ too far.
URL:
http://www.wired.com/opinion/2013/06/did-hipster-technology-really-save-the-obama-campaign/
- 565 reads
Comments
Comes to mind people wishing circa 2007-8 for a president that understood the internet tubes. Along the lines of be careful what you wish for, it may come true and more tears are shed by answered prayers than unanswered ones.
by artappraiser on Mon, 06/10/2013 - 1:44pm