How civil rights activists harnessed the power of Amazon when America needed it most

By artappraiser on Sun, 11/05/2017 - 12:14am |

By Nicole Gallucci @ Mashable.com, Nov. 4

When a group of civil rights activists saw the mounting need in Texas, Florida, and Puerto Rico following devastating hurricanes, they had an epiphany: It's on us. Unsatisfied with the speed in which disaster relief flowed into ravaged areas, they made a choice. They weren't going to wait for the government or established nonprofits to respond. They would do it themselves. But how?

They turned to Amazon Wish Lists and harnessed the power of social media [....]

With a name that references the black market, "American Black Cross" incorporates the group's get-it-done attitude. "It's about being able to cut out the middleman to go directly to service people in the communities that are in need," ABC co-founder John H. Dixon III, said [....]

URL:

http://mashable.com/2017/11/04/american-black-cross-disaster-relief/?utm_cid=hp-r-1#2E4b_YCqdsqW