Alex Gianturco ... has had to devote a lot of thought to the following problem: How do you destroy an organization made up of the undying? Though losses in [MMOG] Eve are painful, as long as players keep paying their subscription fees, their characters can never die. And yet, alliances fail.
“Back in the day I was focused entirely on destroying alliances via espionage or military means (since Goonswarm was too weak to win in a traditional engagement) and became somewhat obsessed with the process,” says Gianturco. The answer, he discovered, was fucking with people’s sense of identity.