Just throwing it out there that I was immediately reminded of reading these two now ancient books by Vance Packard from the library when I was still in high school. From wikipedia:
The Hidden Persuaders
Vance Packard's book The Hidden Persuaders, about media manipulation in the 1950s, sold more than a million copies.
In The Hidden Persuaders, first published in 1957, Packard explored advertisers' use of consumer motivational research and other psychological techniques, including depth psychology and subliminal tactics, to manipulate expectations and induce desire for products, particularly in the American postwar era. He identified eight "compelling needs" that advertisers promise products will fulfill.
According to Packard, these needs are so strong that people are compelled to buy products merely to satisfy them. The book also explores the manipulative techniques of promoting politicians to the electorate. Additionally, the book questions the morality of using these techniques.[6]
While the book was a top-seller among middle-class audiences, it was widely criticised by marketing researchers and advertising executives as carrying a sensationalist tone and containing unsubstantiated assertions.[7]
"The Naked Society"
In a 1964 essay called "The Naked Society", Packard criticized advertisers' unfettered use of private information to create marketing schemes. He compared a recent Great Society initiative by then-president Lyndon B. Johnson, the National Data Bank, to the use of information by advertisers and argued for increased data privacy measures to ensure that information did not find its way into the wrong hands. The essay led Congress to create the Special Subcommittee on the Invasion of Privacy and inspired privacy advocates such Neil Gallagher and Sam Ervin to fight Johnson's flagrant disregard for consumer privacy.[8]
Comments
by artappraiser on Mon, 08/12/2019 - 1:24am
Just throwing it out there that I was immediately reminded of reading these two now ancient books by Vance Packard from the library when I was still in high school. From wikipedia:
by artappraiser on Mon, 08/12/2019 - 1:33am
by artappraiser on Sat, 08/17/2019 - 2:30am