Perhaps Kanye West is dipping his toe in the church-as-business waters. It also seems possible that Sunday Service fills a deeply personal need.

By Jia Tolentino @ Cultural Comment @ NewYorker.com, April 23

On the first Sunday of 2019, Kim Kardashian West assumed a new position as the unofficial head of communications for a pop-up church experience called Sunday Service, which was created by her husband, Kanye West. She pointed her sixty million Twitter followers to a series of videos that she was posting on Instagram Stories; they showed a seemingly phosphorescent choir, in a large studio flooded with ultraviolet light, singing startlingly beautiful gospel renditions of songs by West (“Father Stretch My Hands,” “Lift Yourself”). “Just hearing music as our Sunday Service was super inspiring,” she tweeted later, adding “See you next Sunday” and a sparkle emoji. Every Sunday since, West has put on, and his wife has promoted, a small, invite-only musical gathering [....]