MURDER, POLITICS, AND THE END OF THE JAZZ AGE
by Michael Wolraich
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Let's Learn From Trump... seriously
By PeraclesPlease on Mon, 12/12/2016 - 2:45pm |Watch the video, read the summary below from Nabell Azeez, figure out how Trump is manipulating things - not how we want politicians to behave or think he's winning (or think he's losing). (PS - this was all stuff from 10 months ago.)
11 Persuasion tips you can learn from Donald Trump and apply to your copywriting
Here are the 11 persuasion techniques Trump uses most often.
Persuasive Copywriting Tip #1: Sell Benefits, Not Features
Trump follows the cardinal rule of sales.
He’s not selling you a product.
He’s selling you a better version of yourself.
We’re going to make America great again.
Persuasive Copywriting Tip #2: Keep it Simple
According to the Flesch-Kincaid readability score, Trump speaks at a 4th grade level.
Image credit – Daniel Zidek/Globe Staff
He uses small words and short sentences.
He speaks in very black-and-white terms.
He uses words that invoke powerful mental imagery (huge, terrible, low-energy.)
Don’t mistake this simplicity with a lack of effectiveness.
According to several experts, inspiring, persuasive speech is often very simple.
Watch this in action.
Persuasive Copywriting Tip #3: Perception is Reality
Trump constantly reframes events to fit his narrative and shift public perception in his favor.
Last July for example, Reince Priebus, chairman of the Republican National Committee, called Trump and asked him to tone down his rhetoric.
The next day, however, Trump reframed the call as ‘congratulatory.’
Donald J. Trump ✔@realDonaldTrump
Totally false reporting on my call with @Reince Priebus. He called me, ten minutes, said I hit a “nerve", doing well, end!
Persuasive Copywriting Tip #4: Repetition, Repetition, Repetition
Trump gains acceptance for his ideas through simple repetition.
This is a classic, scientifically proven sales technique.
Trump takes this to the next level:
Persuasive Copywriting Tip #5: Be Relatable
Have you wondered why Trump has so much support among the masses of middle America?
Here’s a privileged white guy who grew up rich, went to school at Wharton, and is wealthier than 99.9% of his supporters.
He talks like them. On purpose.
Democrat or Republican, in an age where trust in politicians is at a minimum, it is not hard to see the attraction of that blunt aspect of the New York image…It’s a quality that can be profoundly appealing. – Michael Newman, linguist at Queens College
Can you imagine how much support he’d have if he spoke like this?
Persuasive Copywriting Tip #6: Be Funny
Trump regularly uses humour to deflect criticism and win over an audience. It’s extremely hard to dislike or even disagree with someone who makes you laugh.
Here are two situations when he uses humour brilliantly. The first is World-famous.
Notice how Megyn Kelly is right (he even acknowledges it) but by the time she corrects him, it doesn’t matter.
Her point was drowned out and the audience was ready to accept his justification (it was only a joke) because he made them laugh like that.
Next, watch him flip a boo-ing audience into a cheering one.
Persuasive Copywriting Tip #7: Create Conflict
When selling, it’s not enough to push customers towards your product.
You also have to have to pull them away from your competitors product.
What’s a good way to differentiate yourself in a market of same-y products?
Joanna Wiebe, copywriting maestro and IRL Peggy Olson, says that you should start a fight.
Since he announced his presidential run, conflict has been a part of Trump’s identity as a candidate.
We are rebuilding other countries while our own country is going to HELL. Time to rebuild the U.S.A.! Tell our stupid politicians, ENOUGH
I am the only candidate (in many years) who is self-funding his campaign. Lobbyists and $ interests totally control all other candidates!
"@becker_berta: @longtalltexan20 Trump single handedly did what no other politician ever dared to do, attacked the media for all their lies"
Trump is ‘not a politician.’
Trump ‘can’t be bought.’
Trump is ‘calling out the biased media.’
Trump is a ‘winner and America will start winning again if they elect him.’
And so on.
Persuasive Copywriting Tip #8: Exaggerate for Contrast
Trump’s uses superlatives and hyperbole to create what’s called an adaptation level.
He’s not just going tackle immigration, he’s going to build a HUGE wall and put a temporary BAN on Muslim immigration.
America doesn’t just have problems, it’s “going down the drain.”
China doesn’t beat America in trade, “they kill us.”
The Iran sanctions deal wasn’t just bad, it was “the most incompetent deal I’ve ever seen negotiated.”
Persuasive Copywriting Tip #9: Use Psychological Hacks
Trump routinely relies on our cognitive biases to generate support for himself and his ideas. Here are three examples.
The Halo Effect – Trump supporters believe that because he is a wealthy and successful businessman that he will be just as successful in the Whitehouse.
Suvivorship bias – It doesn’t really matter that Trump isn’t as successful or as wealthy as he claims, all you see are the towers, hotels and resorts that are still standing.
The Availability Heuristic – It also doesn’t matter than an American is more likely to die being struck by lightning than dying in a terrorist attack.San Bernardino happened and that’s why Trump is right about his proposal to temporarily ban all Muslim immigration.
Persuasive Copywriting Tip #10: Use Social Proof
Trump is always talking about his poll numbers and the huge crowds he pulls.
He also name-drops. This doubles as an appeal to authority.
Persuasive Copywriting Tip #11: Use Stories, Not Logic
Our brains like stories a lot more than cold, hard facts.
Have you noticed how Trump loves to tell stories?
He uses anecdote to argue his case, not reason.
Want to learn more?
Do you want to deep dive into Trump’s persuasion?
Read The Art of the Deal and Think Big and Kick Ass by Donald Trump.
Read Scott Dilbert’s blog (everything with the ‘#Trump’ tag) and Donald Trump’s ‘Growth Hacking’ Playbook (Unofficial), by Samuel J. Woods.
Watch these two breakdowns of Trumps persuasion techniques by Charlie Houpert.
You can be a Master Persuader too
Seeing Trump use these persuasion hacks in his speeches, debates and interviews is, in my opinion, better than any textbook you can read on the subject.
You can use these persuasion hacks to see significant improvement in your personal and professional relationships.
Your speech will work magic on your family, friends and coworkers.
Caveat: these techniques are extremely powerful, so only use them ethically.
Don’t use them for evil.
One final disclaimer. I don’t support Trump or any other U.S. presidential candidate.
I don’t even care about the outcome of the election.
My interest in Trump is purely academic.
URL:
https://www.youtube.com/watch?v=9LR6EA91zLo
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