Michael Bloomberg’s Campaign Suddenly Drops Memes Everywhere

By artappraiser on Thu, 02/13/2020 - 3:40am |

Here is the FULL BACKSTORY on how Bloomberg's massive meme campaign came together https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

URL:

https://www.nytimes.com/2020/02/13/style/michael-bloomberg-memes-jerry-media.html

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The Bloomberg campaign is working with Meme 2020, a new company formed by some of the people behind a group of meme accounts with a collective 60 million followers https://t.co/SYB2Ubd2ds pic.twitter.com/k1hYL0ahLo
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

Mick Purzycki, CEO of Jerry Media, is the lead strategist for Meme 2020. George Resch, a director of influencer marketing at Brandfire and founder of the Tank Sinatra meme page, serves as Meme 2020’s primary liaison with the meme community. https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

Evan Reeves, a creative director for Jerry Media, was brought in as the head of creative for Meme 2020 to devise an unconventional campaign, and to build a "self-aware ironic character around Mr. Bloomberg." https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

All of the ads posted so far feature disclosures that they are ads, though many followers assumed that the posts were satirical. One account made the disclosure straightforwardly: “yes this is really #sponsored by @mikebloomberg,” in the caption. https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

Speaking about the ad he posted for Bloomberg earlier this week, @GeorgeResch said he thinks "It’s the most successful ad that I’ve ever posted." https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

Statement from the Bloomberg campaign on working with Meme 2020: https://t.co/SYB2Ubd2ds pic.twitter.com/NF5xJ4UHxs
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

“We’re trying to be innovative with how we’re translating the campaign message on social, trying to do it how the internet actually works,” an aide to the Bloomberg campaign said. “Tweeting from @mikebloomberg is a very 2008 strategy.” https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

“The way Trump’s campaign is run is extremely social first. We’re trying to break the mold in how the Democratic Party works with marketing, communication and advertising, and do it in a way that’s extremely internet and social native.” https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

The Bloomberg campaign is still actively seeking memers and influencers to work with. “We want to work with creators and we’ve never been shy about paying people for creative work,” an aide said. https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

Some teen memers, many of whom can’t yet vote, were excited abt the prospect of working w/ Bloomberg

“I would be down — bread is bread,” said the 15 yr old admin of @BigDadWhip. “That would be kind of dope. I could say I helped a presidential candidate” https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

Meme 2020 was only formed about 6 weeks ago. The meme account creators devised the collective mainly in January through group chats where they discuss brand deals. https://t.co/SYB2Ubd2ds
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

The DMs from Bloomberg sponcon format has now become a meme in itself that other members of the meme community are using to skewer him. via @xJawz pic.twitter.com/rrXre2KyHg
— Taylor Lorenz (@TaylorLorenz) February 13, 2020

by artappraiser on Thu, 02/13/2020 - 3:57am

What, a Facebook campaign run out in the open, that doesn't require a Special Counsel to reveal with dark money and foreign intervention?

Hasn't Mike seen the Bourne Identity movies? America loves intrigue.

by PeraclesPlease on Thu, 02/13/2020 - 4:02am

Instagram Influencer Marketing Is Already A Nightmare. Political Ads Will Make It A Shitshow. https://t.co/qkKAVgUuBJ pic.twitter.com/CtxfpWlKBt
— BuzzFeed Politics (@BuzzFeedPol) February 14, 2020

by artappraiser on Fri, 02/14/2020 - 4:46pm

This 21-year-old turned down $6,500 a month from Michael Bloomberg for an endorsement. Some people think they can buy anyone but never stop to think not everyone is for sale. https://t.co/P0mQXyN2bQ
— Zaid Jilani (@ZaidJilani) February 14, 2020

by artappraiser on Fri, 02/14/2020 - 4:49pm

Jelani Cobb :

On the brighter side, I hear Bloomberg News is hiring. African Americans. Like, all of us. Immediately.
— jelani cobb (@jelani9) February 14, 2020

by artappraiser on Fri, 02/14/2020 - 5:49pm

continued

And YOU get a corner office!!! And YOU get a corner office!!! And YOU get a corner office!!!

Now who wants a parking spot???
— jelani cobb (@jelani9) February 14, 2020

But good luck finding salt in the cafeteria.
— Conor Friedersdorf (@conor64) February 14, 2020

by artappraiser on Fri, 02/14/2020 - 6:20pm

Wait @facebook I have a question. This is clearly a coordinated campaign. It is seeking influence. When does it cross the line to being coordinated inauthentic behavior? Cc @ngleicher @mosseri @robleathern @boztank https://t.co/n0BLiV4gwF
— Sheera Frenkel (@sheeraf) February 20, 2020

by artappraiser on Thu, 02/20/2020 - 4:58am

Michael Bloomberg’s Campaign Suddenly Drops Memes Everywhere

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