The New York Times Is Getting a Cheaper Paywall Because It Has To

By artappraiser on Thu, 04/25/2013 - 3:30pm |

By Rebecca Greenfield, The Atlantic Wire, April 25,2013

The business drama behind the New York Times paywall is, at its core, this: can the news organization find new subscription revenue faster than it loses advertising revenue? And, while it has pioneered the paywall, signing up 676,000 subscribers through the end of the first quarter, the announcement that it will offer new, cheaper tiers shows that is not enough paying customers. As its most recent earnings report show, while advertising revenues fell 11.2 percent in the first quarter while circulation revenues, including digital subscriptions, rose only 7 percent—not fast enough to keep up with the changing business model [.....]

URL:

http://www.theatlanticwire.com/business/2013/04/new-york-times-getting-cheaper-paywall-because-it-has/64569/