The digital strategy alone could consume up to half of the budget, Parscale added. He estimates they have already spent $30 million on digital advertising and strategies to date. That figure will easily top $100 million by election day, he said and may be closer to $400 or $500 million.
"Previous campaigns, previous to Donald Trump's 2016 run, 10-15 percent was spent on digital. We just crushed that, spending nearly 50 percent on digital," Parscale said of the last campaign [....]
Comments
He said 50% of the billion would go to "digital" here:
Trump's 2020 campaign will spend at least $1 billion, Parscale tells 'America This Week'
by Leandra Bernstein @ Sinclair Broadcasting Group, April 24
by artappraiser on Thu, 04/25/2019 - 5:22am