especially interesting because it is against the conventional wisdom that voters have all made up their minds by now:

[....] (Moskovitz’s chief adviser, Otis Reid, has been publicly skeptical about wasting money on ads early in the cycle.) [....]

Like other Silicon Valley donors new to politics in the Trump era, Moskovitz has sought to bring the brainy, data-driven approach that he has pioneered in his philanthropy to his political program in 2020. He has tried to calculate the “cost-per-net-Democratic-vote,” combing through academic literature to mathematically determine where each marginal dollar from him can make the biggest difference. Other significant Moskovitz bets this cycle have included millions to the Voter Participation Center, a voter-turnout organization that has been supercharged by tech money over the last two years, and Vote Tripling, a “relational organizing” approach to encourage friends to vote.

But the lead conclusion from Moskovitz’s research has been to invest in late TV ads that come just before Election Day, when the ads are still fresh on the minds of voters [....]