Social super-conservatives. Crusading reformers against Washington politics. Economic idiots. Fear-peddling militarists. Personable liars.
McCain and Palin are running as Reagan and are pivoting to sell the GOP ticket as CHANGE X 2, in hopes of besting Obama's message.
The key for Democrats is to kick the shit out of McCain and Palin's tires to reveal them as the Lemons of Change they are.