Yesterday a female CEO/glorified saleswoman "broke LinkedIn"** with a potty-mouth post to blatantly flog her not-so-in-demand and rather niche/regional product. Predictably it got a lot of reads, attention, comments, and a predictable followup post - basically, "so I said fuck, get over it".
LinkedIn will undoubtedly not "get over it", but *will* absorb the change and suffer another hit to its already waning fortunes as professional-network-turned-Facebook, anticipating the day where it becomes MySpace (read: past tense).
But the noise is instructive. She did what many insurrectionists will do - drive the bus straight into the wall and laugh about it. The famed article "The Tragedy of the Commons" was based more on shared markets being damaged by neglect, less cared for than private spaces - Adam Smith's non-benign one-handed twin.
Here the noise is not just the uproar - it's also the cognitive dissonance - the "you can't do that" feeling that destroys our confidence and basic precepts, violates our now (epi-?)genetically encoded values system - taking the last cookie without asking, crossing the street on red, etc., etc.