MURDER, POLITICS, AND THE END OF THE JAZZ AGE
by Michael Wolraich
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Facebook Now Knows What You're Buying at Grocery & Drug Stores
By artappraiser on Thu, 09/27/2012 - 2:49am |By Rebecca Greenfield, The Atlantic Wire, September 24, 2012
[....] The service will link up the 70 million households worth of purchasing information that Datalogix has with Facebook profiles so they can see if the ads you see changes the stuff you buy and tell advertisers whether their ads are working [....]
Datalogix gets its information from retailers like grocery stores and drug stores who use loyalty discount programs to amass careful records of what their customers are buying [....]
As the Financial Times puts it, Facebook, after matching the email addresses and other identifying information in the Datalogix databases to Facebook accounts, will be using Datalogix to prepare reports for its advertisers about who, if anyone, bought more of their stuff after they ran ads on the social network. But by matching your Facebook profile with your CVS bill, this means that Facebook has the potential to know some of your most intimate details (my, that's a lot of bunion cream you're buying!), and the privacy concerns are enormous. When DoubleClick attempted something similar to this, user-backlash ultimately led them to cancel the project [....]
Also see:
Greenfield's How Much Data Can Facebook Collect Before the FTC Gets Involved?
URL:
http://www.theatlanticwire.com/technology/2012/09/facebook-tracking-you-drug-store-now-too/57183/
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Comments
Stopped by Walgreen's this evening and discovered that they have instituted one of those loyalty cards. I hate these programs but since the price differential for not using them is significant, I use them. To sign up, all I had to do was input my home phone number which I thought would trick the program since it is still listed in my deceased parents name then confirm the date of birth linked to the number -MINE!.
It is truly frightening how much personal information private companies like Datalogix acquire and use. Yet we only seem to get really irate when the government tries the same thing. And it seems totally unfair that the companies that track us get to be virtually anonymous but we don't.
I would really, really like to have an almost totally anonymous debit card that I can use like cash and refill when needed. The only ones I can find always require ids. It doesn't have to be completely anonymous. It's okay with me if law or tax enforcement agencies can track it back to me.
by EmmaZahn on Thu, 09/27/2012 - 9:25pm
Same here.With groceries in NYC, you're talking serious money if you don't use a card, maybe paying 25% more overall, more like 50% with things like meat, it's just foolish not to. I know that it is the same in Milwaukee, was like that years before New York. Remember being shocked how everyone seemed to have at least 5 supermarket tags on their key chain there, now I have to do the same.
But after reading this, one thing I've decided is no meatspace store is ever getting an email address from me again, I will present as a luddite without a computer. And for online purchases I am going to start using my spam account.
Have tried to mostly stay away from Facebook, but did set up an account couple years ago in case I have to see something that requires logging in. I am considering changing the registered email there to a one dedicated just for Facebook and nothing else, since it looks more and more like I will have to visit it more often if I want to see things like family photos.
I actually find that I don't mind that when I am researching buying something online that I get cookies according to my ISP that then start showing me ads on my browser for similar or related stuff. That's actually helped me sometimes find a better product or price. I just really don't like the linkage between Facebook, which has real life stuff, and meatspace purchases. I haven't used it enough to care until now, and am not that exposed because I haven't accepted a lot of offers to be "friends," or posted much info, but I guess I'll have to go through the chores now of getting a dedicated email, changing email, learning about all the privacy settings and how to change them, including off-site like Datalogix.....BLEH
by artappraiser on Fri, 09/28/2012 - 3:52am
Humm...I'm a disloyal customer.
by cmaukonen on Fri, 09/28/2012 - 12:36am