After a bit of thought & perusing through the archives, I'm pretty convinced Trump will give us the greatest chaos, most godawful scenarios, and we'll be tickled pink to give him what used to be an awful deal, but will now be thought of as a bad but acceptable alternative. [once upon a time Bill Clinton was a master of setting out an audaciously wide field too, to put the expectations on his side]. Trump knows how to play chicken and game it in so many ways, such as with the huge threats re: immigration, and if we don't up our game quick, we're in for a heap of trouble. He knows how to use anchors to set himself up and be remembered, to control the discussion, and how to deliver kill shots that deflate his opponents like Ted Cruz and Jeb Bush - remember those irresponsible, over-the-top comments (especially the one where he likes pilots who *don't* get shot down). A variety of sales, NLP, psychological tricks that tide him over from business to reality TV career to politician. So here are some listings of what Trump's got up his sleeves. Forget which policy - it'll all be the same. Pay attention now:

Neurolinguistic Programming - John Durf describes 1 trick:

"Association". It's associating/pairing a Stimulus to a Response. Tell the story of Pavlov and his dogs. Talk about the "our song" phenomenon (a song that transports you back to a moment with a special someone you listen it with).

I VERY quickly explain it to my clients by raising my hand and showing them my palm and saying something like "dog" or "computer", three or four times. Don't ask me why I choose those words. Then, when I raise my hand and show my palm without uttering a word, I ask "What does this make you think about?" Of course, they'll say "dog"/"computer". At the end of a session, I'll cheekily repeat the movement. It always gets a smile and they'll say the associated word.

Ever notice Trump's repetition and his raised hand?

1. Create pleasant and positive associations with your product or service. This process is called anchoring, and it is intended to create that “spark” in your customer’s mind. You are creating an image in the client’s mind that is a powerful one.
2. Develop more psychologically subtle questions for identifying your customer’s needs. This NLP selling technique can include questions about the issues the customer has with their current product or service and what specific features and benefits they want to have with a new product or service.
3. Interrupt your customer’s patterns of thinking to overcome any objections. With this NLP selling technique, you want to move your customer on to another area of thinking, For example, if they are concerned about the price of your product or service, you might want to counter this by asking them what benefits they expect for their money. Customers always want to know “What’s in it for me?” Use this NLP selling technique to change their pattern of thinking and establish a different road into the sale.
4. Use a position of authority to close your sales. As a rule, people find it easier to follow someone who is in a position of authority, thereby reducing the number of sales objections. For this NLP selling technique, you present your customer with quotes from or examples of well-known people who are using your product or service.

See more at Did Ericksonian Hypnosis and/or NLP make these famous people into Wizards? (or help them become famous?)

Meanwhile, there's Trump as Sal Ailensky:

“Power is not only what you have but what the enemy thinks you have.”

“Never go outside the experience of your people.”

“Whenever possible go outside of the experience of the enemy.”

“Make the enemy live up to their own book of rules.”

“Ridicule is man’s most potent weapon.”

“A good tactic is one that your people enjoy.”

“A tactic that drags on too long becomes a drag.”

“Keep the pressure on, with different tactics and actions, and utilize all events of the period for your purpose.”

“The threat is usually more terrifying than the thing itself.”

“The major premise for tactics is the development of operations that will maintain a constant pressure upon the opposition.”

“If you push a negative hard and deep enough it will break through into its counterside….”

“The price of a successful attack is a constructive alternative.”

“Pick the target, freeze it, personalize it, and polarize it.”

And for the more traditional, Nabeel Aziz - rules of Copywriting:

1. Sell benefits, not features

2. Keep it simple so they understand you

3. Perception is reality

4. Repeat yourself. Over and over again

5. Be relatable

6. Be funny

7. Create conflict

8. Exaggerate to create contrast

9. Use cognitive biases

10. Use social proof (e.g. crowds & poll numbers)

11. Use stories, not reason, to prove your point

More to discuss as we move on down the road, but the main tactic is invoking the crazy to control the conversation/the sale, and not getting bogged down in what normal folks would do. Trump already has everyone playing on his side of the court - he's in control, and whatever he do is "his way" or "bestowing a favor" (for which he'll certainly demand reciprocity).

Beware - he's been doing this a long time, and he's getting better at it as he goes along, and more emboldened with success and lack of resistance, and he has a huge group of followers for which he's been validated and vindicated. He even has his Twitter back. What do we have?