MURDER, POLITICS, AND THE END OF THE JAZZ AGE
by Michael Wolraich
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MURDER, POLITICS, AND THE END OF THE JAZZ AGE by Michael Wolraich Order today at Barnes & Noble / Amazon / Books-A-Million / Bookshop |
On November 9 at around 8.30 AM., Michal Kosinski woke up in the Hotel Sunnehus in Zurich. The 34-year-old researcher had come to give a lecture at the Swiss Federal Institute of Technology (ETH) about the dangers of Big Data and the digital revolution. Kosinski gives regular lectures on this topic all over the world. He is a leading expert in psychometrics, a data-driven sub-branch of psychology. When he turned on the TV that morning, he saw that the bombshell had exploded: contrary to forecasts by all leading statisticians, Donald J. Trump had been elected president of the United States.
For a long time, Kosinski watched the Trump victory celebrations and the results coming in from each state. He had a hunch that the outcome of the election might have something to do with his research. Finally, he took a deep breath and turned off the TV.
On the same day, a then little-known British company based in London sent out a press release: “We are thrilled that our revolutionary approach to data-driven communication has played such an integral part in President-elect Trump’s extraordinary win,” Alexander James Ashburner Nix was quoted as saying. Nix is British, 41 years old, and CEO of Cambridge Analytica. He is always immaculately turned out in tailor-made suits and designer glasses, with his wavy blonde hair combed back from his forehead. His company wasn't just integral to Trump’s online campaign, but to the UK's Brexit campaign as well.
Of these three players—reflective Kosinski, carefully groomed Nix and grinning Trump—one of them enabled the digital revolution, one of them executed it and one of them benefited from it.
Comments
So Facebook really is evil!![surprise surprise](http://cdn.ckeditor.com/4.5.6/full-all/plugins/smiley/images/omg_smile.png)
I would have picked this as the excerpt:
Just goes to show you that you have to go with the "next big thing" and not "last year's big thing?
Seriously, mostly it still seems to me that it's the same situation it has been for a very long time: you can win if you GOTV very strategically within our gerrymandered country.
If we had a law requiring everyone to vote, like in Australia, the pandering from the analytics thing would be so complex with equally complex results? Yes, a lot more uninformed idiots would vote who could be highly influenced by fake news and alternative facts et. al. But I venture a bet that the results could be much more "wildcard." And that a higher power (or not) of gerrymandered districts would be so clear.
by artappraiser on Tue, 01/31/2017 - 11:52pm
We've been discussing Mark Penn since forever. Obama's dudes Plouffe and Axelrod were the new and righteous. Nate Silver was old school by 2016 but then beat the crowd expecting a runaway. Cambridge didn't help Ted Cruz too much, did it ($5m's a lot of money to blow on a lost caucus). "Turned their noses up" - yrah, always arrogant establishment types vs say a really slimy political agent you wouldn't want to touch? An everyone votes? Then everyone is mucro-targeted, a win-win? Interesting article but too DaVinci Code/Ex Machina and not enough reality.
Tradeoffs vs a huge stash of cash. No one really discusses the *impression* of money last year on both sides.
But yes, how microtargeted Facebook is and *how well that data is used*are oimportant. We have trouble making data do *positive* things. Better at bullying. Is Big Data fascist?
by PeraclesPlease on Wed, 02/01/2017 - 1:08am
Thanks for a very thought-provoking article, Michael. It brought to mind a couple of others I recently read.
One questioned whether social media should be classifyed and regulated as a public utility. While I cannot find where I put the link to that one, Wikipedia has a collection of pro and con links on its Social media as a public utility page. I have mixed feelings about that but your article certainly tilted me towards the pro side.
The second I also take more seriously after reading yours. "Will Mark Zuckerberg Be Our Next President? It’s a serious question. “He wants to be emperor,” several people have told me." I thought Steve Sailer's take on that one was very amusing which may be why I originally discounted it.
by EmmaZahn on Thu, 02/02/2017 - 9:59pm