This is what a news organization looks like when it is built on reader trust

By A Guy Called LULU on Tue, 03/28/2017 - 11:54pm |

At the kind of journalism conferences I attend, Aron Pilhofer, who had key roles in the digital operations of the New York Times and the Guardian in recent years, has been asking a very good question. What if news organizations optimized every part of the operation for trust?Not for speed, traffic, profits, headlines or prizes… but for trust. What would that even look like?

URL:

http://pressthink.org/2017/03/news-organization-looks-like-built-reader-trust/

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Very interesting he has chosen to promote this because he knows all the problems up down and backwards. Also very hopeful that it is young journalists.

This seems to me to be the relatively new factor being considered

Reason 4: Journalist as discussion leader. In exchange for the freedom they are allowed in defining their beats and reporting on their passions, correspondents are required to invest in rich interactions with readers. They do not have a choice. It is part of the job. This step is crucial to The Correspondent’s trust model— and its economy. The editors call it “journalist as conversation leader.” It starts with a feature of the site. You can follow individual writers: the ones whose projects you care most about.

and I note that he notes that the Washington Post was already doing this during the campaign and this has to be balanced with all the other factors or it won't work because otherwise followers have confirmation bias making for a re-confirming tribe.

by artappraiser on Wed, 03/29/2017 - 10:45am

Thanks LuLu... Excellent site...

What if news organizations optimized every part of the operation for trust? Not for speed, traffic, profits, headlines or prizes… but for trust. What would that even look like?

It may also possibly look exactly like the following "news organization."

Who.What.Why

Reporters: Jonathan Z. Larsen is the former editor of The Village Voice, whose reporting team included the late Wayne Barrett and Robert I. Friedman. These people and the paper produced many of the important early investigative reports on Donald Trump and on the mob. Larsen is now a senior editor and board member of WhoWhatWhy. Russ Baker, a former investigative reporter for The Village Voice, is Editor-in-Chief of WhoWhatWhy. C. Collins is a WhoWhatWhy reporter.

It's a long, long, long read... But after all it isn't for speed... it's for quality, trust and value ...

March 27, 2017 - Why FBI Can’t Tell All on Trump, Russia

~OGD~

by oldenGoldenDecoy on Wed, 03/29/2017 - 10:42pm

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