Don’t Buy This jacket

Don’t Buy This jacket

By Donal on Fri, 11/25/2011 - 2:10pm |

Why run an ad in The New York Times on Black Friday telling people, “Don’t Buy This Jacket”?

It’s time for us as a company to address the issue of consumerism and do it head on.

The most challenging, and important, element of the Common Threads Initiative is this: to lighten our environmental footprint, everyone needs to consume less. Businesses need to make fewer things but of higher quality. Customers need to think twice before they buy.

Why? Everything we make takes something from the planet we can’t give back. Each piece of Patagonia clothing, whether or not it’s organic or uses recycled materials, emits several times its weight in greenhouse gases, generates at least another half garment’s worth of scrap, and draws down copious amounts of freshwater now growing scarce everywhere on the planet.

URL:

http://www.thecleanestline.com/2011/11/dont-buy-this-jacket-black-friday-and-the-new-york-times.html

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I think they're missing the bigger picture with Patagonia. I have clothing purchased from Patagonia between 10 to 20 years ago that I still wear today. I would think to be environmentally conscience one would take durability of a fabric as a primary factor ... the longer a fabric is able withstand the test of time, the better. At least when I made those purchased, Patagonia apparel was higher quality ... can't say that now because I haven't needed to replace many of those items as of yet. However, I will admit some of their products didn't wear so well, but I was able to do a work around ... long sleeves to short sleeves and making pants into shorts that I can still use today. In my opinion from past experience, Patagonia would be a market leader they would want others to imitate.

by Beetlejuice on Sat, 11/26/2011 - 5:25pm

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