Here's Edward on the cover of Christie's NY 1988 auction of some of his art

they used a detail of this photo the full one gives a better sense of his "brand" as they call it now.

I was at the sale, I just checked the catalogue, there was one of his Dali red Lobster phones in it, from circa 1936, which sold for $100,000 + 10% (est. $20/30,000) to some distinguished looking guy with red hair in the room against 10 phones (a lot at the time !) This was still a time when most Dali paintings and drawings had a tinge to them of being tacky kitsch from his own "sell out" behavior of like working with Disney and signing blank pieces of paper. So it was quite something. That the Edward James imprimatur sort of meant "this is good Dali, not bad Dali".

Another historic market comparison is cited by Christie's on the front page of the catalogue, says: Christie's sold the Picasso hanging in the background of this photograph , Femme assise au chapeau, 1923, for $3,900,000 in New York on 13 November, 1984. They were bragging: "give us your Picasso and maybe we can do the same for you!"

For those interested, this looks like a good compilation of photos of some of the more famous and quirkier of James' collection, of him, his house, some friends, some poetry, in this 2010 blog post another amazing rich freak: edward james.  One of the red and black lobster phones is about a quarter of the way down the page.

Edit: corrected the blog link in the last paragraph