Polgreen, who goes along with being described as "a queer woman of color", has a theory about Obama voters who became Trump voters, and she wants to go after them, in an interview @ Nieman Journalism Lab;  a pertinent excerpt:

Doctor: Ah, the tabloid. I saw you were talking about Mike Royko, the great sometimes-tabloid columnist in Chicago. I think that’s really interesting.

But I want to go back — I want to go to that point in a minute. There’s another line. This is like four-dimensional chess, right? We can only see part of it: the cultural line. So you talked about the Obama voters who became Trump voters. Do we have any idea how many people there are, and who they are?

Polgreen: I want to say it was like 12 percent. It was enough to flip the election, I know that.

What I believe is that the people who are in this bucket down here, it’s not that they can’t afford to pay $175 a year, right? Because they’re paying for cable every month, right? Which is a lot more than $175 a year.

It’s not that most of them can’t afford to pay for The New York Times. Of course, they can — it’s not that much money. They’re paying for cable because cable isn’t just news right? It’s sports, it’s entertainment, it’s a whole bunch of things. It’s probably how they get their Internet. So they get this other bundle of stuff, right? Now, they are also probably listening to talk radio. Maybe if they’re super right wing, maybe they read Breitbart. But these are people who are, I would call them, passive consumers of news.

Doctor: I’m having problems understanding how Huffington Post approaches that those kinds of readers.

Polgreen: Did you read de Tocqueville in college? So de Tocqueville talks about how what makes American democracy possible is this idea of ever-expanding opportunity and optimism, right? And the fact that our optimism is built on the premise that you could in one generation go from — take my story. My mother was born a daughter of a coffee farmer in Ethiopia. One generation and here I am running this big news organization, right?

So mobility is a crucial factor in our identity. I believe that sort of fundamental optimism of American identity is running out of gas. And that we are facing a time in which there is a level of inequality and a lack of opportunity and a kind of immobility. That fundamentally shifts our national character. And I think that those white people that you’re talking about are essentially finding themselves in the same circumstance that large numbers of people who have never really enjoyed any kind of privilege have found themselves in for a very long time.

So I think about solidarity. Right? So what is a journalism that enables us to find a sense of solidarity.