Marvel Bribes Retailers to Destroy DC Comics

By kgb999 on Thu, 08/11/2011 - 12:19am |

This week it came out that Marvel Comics is offering retailers a variant cover of “Fear Itself #6″ by artist Ed McGuinness. But, there is a catch: To get the coveted cover, retailers have to rip the covers from 50 copies of any No. 1 issue of DC Comics Flashpoint tie-ins. This is not a figure of speech, they literally have to tear the covers off and send them to Marvel to get the special edition, rendering the issues unsalable.
[...]
This is not the first time Marvel Comics has tried this, and, according to them, previous efforts have netted tens of thousands of covers. According to the letter from Marvel announcing the new deal:

“In these tough economic times, [we] feel it’s our duty to help,” explained David Gabriel, Marvel Senior Vice President of Publishing, Sales and Circulation.

I can’t think of anything less helpful to the economy than destroying potentially thousands of copies of a comic. You can read the rest of the letter on ComicsBeat.com, [...]

URL:

http://www.wired.com/geekdad/2011/08/the-great-marvel-comics-rip-off/

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This is a job ... for Superman!

by Donal on Thu, 08/11/2011 - 5:38am

I read this article earlier and felt disgusted by Marvel's actions. It may be clever, cut-throat business tactics, but it stinks and is further evidence that America has lost its soul.

by MrSmith1 on Fri, 08/12/2011 - 10:58pm

This is pretty awful. I grew up reading Marvel Comics, back in the days when Stan "The Man" Lee would playfully refer to his rivals as "Brand Ecch" and leave it at that. But now that Marvel is owned by Disney, it's turned evil. For shame, foul knaves! Perhaps only a blow from Thor's mighty mjolinar might restore a sense of fair play to your mouse-addled brains!

by Michael Maiello on Sat, 08/13/2011 - 11:28am

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