Good luck...

A former city council member and three-term member of Congress, O’Rourke’s early life and career has only recently come under increased public scrutiny, partly through Republican attacks focused on his family ties.

On the city council, he was accused of conflicts of interest in 2006 for pushing an urban renewal plan involving his wealthy father-in-law, a multi-national real estate investor once described as “the richest man in El Paso.”

As a member of Congress, and an investor with an extensive portfolio, he was criticized for taking part in initial public stock offerings in Twitter and several other businesses, an ethics violation that he quickly remedied when it was brought to his attention.

Along the way his mother, who was his partner in several business ventures, ran a family furniture store that was targeted by the IRS in a $630,000 tax fraud case in 2010.

Not sure I see where going to Columbia U and then lolling and lazing around NY until he falls into an internet biz makes him a man of the people either, even before he married into dough. But if Hillary'd done it, she'd be craven and cynical. Hell, marrying a poor redneck from Arkansas was a calculating career climbing move.

I think you mean "Bernie's indifference to blacks". If you have to "craft a message", you're prolly floundering already.