And Pelosi published in the Washington Post:

Americans deserve better than the GOP agenda, so we’re offering a better deal

Here is The Hill's summary of the talking points:

Dems to unveil ‘better deal’ messaging campaign Monday

and the outline ther press has gotten so far

In its first phase, released Monday morning, the Democrats’ campaign focuses on three broad areas: creating new jobs, lowering prescription drug costs and restraining the power of corporations. Notably absent from the agenda are the social issues — things like reproductive rights, immigration reform and gun control — that have, at times, defined the party.

 and that

Additional proposals — including tax and trade reforms — will be unveiled later in the year.

 I note this first line

Democrats in both chambers will gather in rural Virginia on Monday to unveil a new national messaging campaign 

means the media is certainly invited to help get buzz going, so it will be interesting to watch for what kind of  "buzz" they get.

There is a "Better Deal" website. And according to Ben Mathis Lilley @ Slate, a Liz-Warren-style pro-consumer agenda is a big part of their plan (and Liz was @ the press conference)

Democrats Announce Plan to Campaign Against Cable Companies, Airlines, and Other Things Everyone Hates (July 24)

[....] The "Better Deal" website has a section about "cracking down on corporate monopolies and the abuse of economic and political power," which promises not just to make sure that "Wall Street never endangers Main Street again" but also to address issues like credit card fees, charges for using overhead bins, and "a United Airlines overbooking policy that led to the brutal assault of an airline passenger."

Business Insider wonk Josh Barro noted in June that this kind of approach—one advocated by Massachusetts Sen. Elizabeth Warren, who was at the Virginia press conference—could be a smart way for the party to actually address large-scale economic problems without turning off more cautious voters who aren't prepared to get on board with full Bernie-style socialization:

Instead of proposing to tax a small slice of rich people to give subsidies to poor to lower-middle-income people, or proposing to tax everyone to have the government take over sectors of the economy, what if Democrats ran on fixing broken markets so middle-income people could afford to buy more of the things they need in their daily lives — with their own earnings?

It's a message that squares the American belief in values like scrappy self-sufficiency and fair competition with the reality that unsupervised capitalism may not always be the best way to promote those values. If you couldn't tell, I think it's smart! And folks, I'm a news blogger! Maybe this "better deal" will work better than the one Hillary Clinton proposed in 2015 [....]