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Edsel-Like Religion Sells Snake-Oil

Auto manufacturers and religious institutions commit the same blunder. Sometimes, their innovative solutions run far ahead of the public’s endorsement and fall out-of-favor with consumers.

In 1957, Ford Motor Company launched an advertising blitz for the goofy-looking Edsel. Consumers were turned off by what Ford featured above the car’s front bumper—an oval vertical grill. Customers quipped it looked like a horse collar.

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