The Bishop and the Butterfly: Murder, Politics, and the End of the Jazz Age

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When Google and Amazon Own the Internet

By SEOTechGuy on Wed, 06/19/2013 - 12:10pm |

It warmed my heart, just a little bit, to see the recent traffic spike at search engine DuckDuckGo. Apparently people are worried about the NSA seeing their Google search queries, or are moving off Google in protest. Whatever the reason, the spike just won't last. Even as a guy who wants an alternative search engine to capture some of Google's market, I can't help but admit that DDG falls short of usability. Those people who want to nobly move away from Google will be back before long. Google has made quality search results the rule.

Well, quality search results if you share the mindset of the masses. In truth Google's search results are like America's largest beer brands. Miller-Coors wants to reach as many people as possible, and so they produce beer that is inoffensive, rather than good, to the greatest number of people. Similarly, Google's results can't offend people, or else they'll seek an alternative. The problem is that the way Google approaches this just decimates small businesses. 

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