"Cultural Comment" by Joshua Rothman @ NewYorker.com, May 3
[....] The most striking thing about the store was, for lack of a better term, its pervasive, all-encompassing J. Crewness. Every item—critter shorts, pocket squares, the Frankie sunglasses—represented a facet of a familiar, imagined life. The names of the products—the Ludlow and Crosby jackets for men; the Rhodes and Maddie pants and Campbell and Regent blazers for women—fixed J. Crew in a certain place and milieu. Once, this was comforting. Now it felt odd to be told by a company that I was, or wanted to be, a certain kind of person. I didn’t want to be a member of the J. Crew Crew, or any crew [....]