Though being pretty clueless about how it all works mathematically, once I got the principle of micro-targeting I instinctively got shock and awe about precisely what's being addressed in this article.

I could be wrong but I don't see any way to regulate fairly across the board. Sure you could pick out certain things, like housing and race. So what. There's many multitudes of other "discriminations" that could be executed. You can do the main ones, but the rest, it's like trying to regulate life itself.

Men aren't interested in seeing ads for Tampax. It's just that simple or complicated. Tampax used to have to spend to do a national ad on TV to which a huge percentage of the audience that is male would never be interested. They don't have to do that anymore.

Got me thinking though, how people eventually game any system once they get used to it. Because of the thing that on the internet nobody knows if you are a really a dog. I.E., people quickly got wise to the ability to sockpuppet on blogs. Sign up for another email, register another account, have two identities. I know, IP addresses are the main I.D, but still, if the idea is grassroots to get around the systems, it will get done. Isn't this what Bitcoin et. al. is, writ large?

Edit to add: everybody's doing it. Every Instagram account is an attempt to grow a tribe of followers with shared culture and tastes and then hopefully the account holder can market to them. Bubble-ization or not, your choice, same as society always was.