Very interesting to know about especially this part

The move to video is driven entirely by advertiser demand.

Because I come at this from another direction. I think those advertisers are in for a rude surprise of diminishing returns. Here's why. It's about how there's not the "hardware" system set up to allow this to happen even if people wanted all those videos, and I think they don't. I never had any other internet in my home except cellular, for 20 years.  I'm not in Podunk, I'm in NYC in the Bronx, near a major commuting highway.  I never had much trouble for 18 of those years. Mostly had all the internet service I wanted, as fast as I needed, excepting maybe I'd not watch a movie. And I could take it with me anywhere, traveling. Then all of a sudden lots and lots of people start surfing the web on their phones more and more, and use their laptops and computers on fixed internet access less and less. And all of a sudden all the cell cos. start offering unlimited data plans.

Everybody all of a sudden is using data from cell towers that were not ready for it. The last year in my zip code has been just hell with service. And this is the biggest company: Verizon Wireless. During rush hour people in their cars rushing past my hose are using so much data on my tower that my service can drop significantly. Service is icredibly erratic. The techies haven't a clue how to fix this, it's allover the country and they've got a real mess on their hands with everyone accessing data on their phones.I've been complaining so much that I got to top level people at Verizon and they don't know what the heck they are going to do, they don't know how to service all the demand, the software is a mess, the servers are a mess, there aren't enough towers.

Everybody watching videos on their phones, there is no way that is going to work well for at least several years in highly populous areas. People will just give up and not watch. Just like you give up when your email won't load on the phone and try again later.  It's just that simple.

Oh and those commercials by Verizon about how you'll get a good connection at that conference when you can't with another provider? A big fucking lie. The system is overloaded everywhere. They were not ready for this.