God-is Rivera Joins Twitter as Global Director of Culture and Community

By artappraiser on Mon, 11/05/2018 - 6:15pm |

She previously served as director of inclusion and cultural resonance for VMLY&R. She starts her new role on Nov. 12.

[....] “As a black woman who has worked in industries in which I have been underrepresented, I feel a great responsibility to amplify and support diverse communities, and they exist in full force on Twitter,” Rivera said in a statement. “The leadership team has shown a passion to serve and spotlight their most active users and I am honored to step into this new role as a part of that commitment.

In the leadership position, Rivera will utilize brand marketing, campaigns with Twitter partners, events and experiences to better engage communities globally. She will help drive internal strategy to ensure campaigns and programs are inclusive and reflective of the communities the social media company serves, while developing relationships and programs with external partners, including brands, influencers, community leaders, creators and more [....]

URL:

https://www.adweek.com/brand-marketing/god-is-rivera-joins-twitter-as-global-director-of-culture-and-community/amp/?__twitter_impression=true

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her current twitter account is here:

https://twitter.com/GodisRivera

by artappraiser on Mon, 11/05/2018 - 6:25pm

hmmm, I certainly wish her all the success in the world as far pushing this marketing meme in one of her tweets today:

I declare 2018 as the year of the Bronxhttps://t.co/zpdMhzRYTI
— GodisRivera (@GodisRivera) November 5, 2018

by artappraiser on Mon, 11/05/2018 - 6:56pm

Well that shows a lack of bias, humph.

by PeraclesPlease on Tue, 11/06/2018 - 1:50am

His shows have celebrated the black cowboy and Black Lives Matter. Kerby Jean-Raymond of Pyer Moss just won the CFDA/Vogue Fashion Fund award. https://t.co/tcubzaNRPY
— NYT Fashion (@NYTFashion) November 6, 2018

by artappraiser on Tue, 11/06/2018 - 1:41pm

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