Most hybrid buyers don't buy another one, Polk study says

Most hybrid buyers don't buy another one, Polk study says

By Donal on Mon, 04/09/2012 - 8:32pm |

Almost two-thirds of U.S. hybrid buyers returning to the market in 2011 chose something besides another hybrid.

Excluding owners of the best-selling Toyota Prius, the repurchase rate among other hybrid buyers dropped to 22 percent, according to a Polk study released today. .... For Honda hybrid owners, 52 percent stayed with the Honda brand, but less than one in five bought another hybrid from any brand. ...

... Hybrids seem to attract new buyers to brands, and they may also help brands retain customers, he said.

URL:

http://www.autonews.com/apps/pbcs.dll/article?AID=/20120409/OEM05/120409868/1186/most-hybrid-buyers-dont-buy-another-one-polk-study-says

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You probably already know I'm a big fan of my hybrid, but what I don't think I've mentioned before is that my wife isn't. She's talking about how she's considering not having a hybrid for our next car (although I hope to convince her that the minor bugs we've had to put up with should be fixed by then).

by Verified Atheist on Mon, 04/09/2012 - 9:14pm

Yeah, my wife isn't a big fan of me biking in traffic. I was thinking that not buying another hybrid might be due to the owners becoming parents, wanting family cars, then finding that larger hybrids are much more expensive than their ICE stablemates. That would explain the Prius v.

by Donal on Tue, 04/10/2012 - 8:19am

That's part of it for us, as well. We're considering having a child, and for some reason my wife thinks that our Civic Hybrid might not be big enough for a 3-person (and one cat) household. (?!?!?)

by Verified Atheist on Tue, 04/10/2012 - 9:57am

I asked the remaining Prius owner in our office (the other one retired last year). He loves his three-year-old model, but complains that he has to go to dealers for repairs and routine maintenance, and they charge a fortune. He is envious of the new eco mode that lets you stay on battery, because whenever he accelerates from a stop it switches to gas mode.

by Donal on Wed, 04/11/2012 - 1:44pm

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