Consider your average preschool, which ends each day with parents picking up their kids. But there's a problem: A handful of parents are habitually late. The school sends out a note, urging timeliness: "Please be considerate of our wonderful staff who, after a long day of caring for your kids, are tired and want to go home," etc.
This works with some parents, but there are still chronic offenders. The school finally becomes punitive. Parents who are late start getting a fine added to the tuition bill. What happens? Against all seeming logic, the incidence of tardiness increases.
Parents who are perpetually late to pick up their kids from preschool might face fines added to the tuition bill, but the punishment doesn't seem to curb their behavior. Getty Images
I've seen the equivalent in the academic world. Faculty do certain chores spontaneously because they are good departmental citizens. Some do lots, others are slackers, but things get done. Then an administrator pronounces that this voluntary act is now required X times a year. The slackers that had been doing less than X now do the required X. But those who used to do more than X shift to X as well.
These paradoxical effects occur because introducing punishment re-categorizes the behavior. An act that once made you a mensch now makes you an administration toady. When an authoritarian hand imposes a floor of "at least," recipients of the edict often turn it into a ceiling of "at most." Show up late at the preschool before the era of fines and you were being inconsiderate. Show up late now and you're just incurring another preschool expense.
It turns out that doing the right thing voluntarily is very different from doing it to avoid punishment. Recent research even reveals a basis in the brain for this distinction.
Comments
I thought of this article immediately when I read this comment over at TaNehisi Coates' Jan. 1 blog post, Talk to Me Like I'm Stupid: Collectivization in the Soviet Union:
by artappraiser on Mon, 01/06/2014 - 2:03pm