Coming February 6, 2024 . . .
MURDER, POLITICS, AND THE END OF THE JAZZ AGE
by Michael Wolraich
Pre-order at Barnes & Noble / Amazon / Books-A-Million / Bookshop
Coming February 6, 2024 . . . MURDER, POLITICS, AND THE END OF THE JAZZ AGE by Michael Wolraich Pre-order at Barnes & Noble / Amazon / Books-A-Million / Bookshop |
By Matthew Rosenberg & Kevin Roose @ NYTimes.com, Oct. 20 detailed long-form with substantial evidence, 6+pages printed
[....] That campaigns are now being fought largely online is hardly a revelation, yet only one political party seems to have gotten the message. While the Trump campaign has put its digital operation firmly at the center of the president’s re-election effort, Democrats are struggling to internalize the lessons of the 2016 race and adapt to a political landscape shaped by social media.
Mr. Trump’s first campaign took far better advantage of Facebook and other platforms that reward narrowly targeted — and, arguably, nastier — messages. And while the president is now embattled on multiple fronts and disfavored by a majority of Americans in most polls, he has one big advantage: His 2020 campaign, flush with cash, is poised to dominate online again, according to experts on both ends of the political spectrum, independent researchers and tech executives. The difference between the parties’ digital efforts, they said, runs far deeper than the distinction between an incumbent’s general-election operation and challengers’ primary campaigns.
The Trump team has spent the past three years building out its web operation. As a sign of its priorities, the 2016 digital director, Brad Parscale, is now leading the entire campaign. He is at the helm of what experts described as a sophisticated digital marketing effort, one that befits a relentlessly self-promoting candidate who honed his image, and broadcast it into national consciousness, on reality television [....]
Comments
You mean "adapt to 2004"?
by PeraclesPlease on Sun, 10/20/2019 - 8:27am
Facebook poliical ads, Fox and Trump tweets are where the Republican tribal base gets "the truth". Read their comments at the article.
Our nation's accelerating descent into total Republican dominance, outright lies and corruption, using readily exploitable hate and bigotry, along with lefty delusions and widespread belligerent ignorance that is supported and amplified by social media, will not end we!l.
by NCD on Sun, 10/20/2019 - 2:12pm
I too was disturbed by one main point the article is making strongly: polarizing further by getting an emotional reaction out of people by doing extreme right or left memes (i.e., propaganda) is what works. Once emotions are riled, outrage caused, then people further line up as passionate supporters of one or the other, when they may not have been before. We now call it trolling but that's basically also the prescription for war. I.E. yellow journalism, Hearst, "remember the Maine!".... The article is claiming that nuance is detrimental.
I did think about a counterargument to this: what about the 2018 election? Didn't the Dems win partly as a counter-reaction to all the riling of the right and left bases? What about the fact that so many swings swung away from the trolling, not really away from the policy? I'm not sure that I am correct, though.
Where I am 100% comfortable with what is reported in the article: Dems aren't micro-targeting enough! There is nothing here to prove that micro-targeting needs to be inflammatory to work. Maybe just the opposite in many instances. It just has to be smartly done. There is no excuse for not utilizing modern marketing wizardry better. The Obama campaign did in 2008 for what was current at the time.And it was nuance they sold! (just think of what kind of possible inflammatory memes his team was facing just simply as a black man with an Arabic sounding name much less anything else.) No excuse a decade later.
by artappraiser on Sun, 10/20/2019 - 4:24pm
conservative money apparently filling the growing void of local news coverage in the Midwest with faux news websites:
by artappraiser on Tue, 10/22/2019 - 1:27am