Analysis by Michael Scherer @ WashingtonPost.com, May 2
The president broke onto the scene as a political punchline making an argument no one else dared: He would gain more from breaking political, democratic and social norms than he would lose. But those around him have fared less well.
[....] Research by the Democratic super PAC Priorities USA has consistently pointed to the limits of targeting the spectacle of Trump. “I don’t think Stormy Daniels is going to produce one additional vote in almost any race that we run in 2018,” says Guy Cecil, who is overseeing the digital spending for the outside House and Senate Democratic groups this year. “We need to put a whole new set of issues in front of people.”
To highlight just how counterintuitive this can be for partisans, Cecil points to focus groups Priorities did with “Color of Change” in late 2017 [....]