Louie Psihoyos wants to win an Academy Award. For the Director of the Oscar-nominated documentary “The Cove,” being nominated is great, but when the envelope is opened, he wants to hear his film called out. Mind you, Psihoyos doesn’t much care about the award itself (“I’d probably give it to the crew,” he said.), but he wants what he sees as the biggest benefit an Oscar offers – a massive audience.

“A billion people will see the Academy Awards,” said Psihoyos in a telephone interview. “That’s why I’d like to win. Because for 45 seconds you can talk directly to all the key people who are involved in these policies.”

What Psihoyos wants to talk about is the subject of his highly praised documentary – the wholesale slaughter of Dolphins in Taiji, Japan. But should “The Cove” not win the Oscar for Best Documentary, Psihoyos has already gotten the word out to millions about the formerly secret slaughter. And just this week, it was announced that the film will now be in front of people he knows can make the biggest difference – the people of Japan.

On Feb. 8, The Works International announced that “The Cove” had been acquired by Japanese distributor Medallion Media which is planning a tentative release date of April 2010 in Japan. Carl Clifton, Managing Director of The Works International, applauded Medallion for taking the film directly to the people of Japan.

“Many distributors screened the film and most decided it was simply too hot to handle even if they all felt it must be seen by the Japanese people,” said Clifton in a press release. “Medallion Media has shown real courage in acquiring ‘The Cove’ for Japan and we look forward to working with them on it.”

“The Cove” – which currently has an almost-unheard of 8.5 rating at The Internet Movie Database – highlights the annual, six-month slaughter of dolphins in Taiji. The dolphins are rounded up by fisherman, who use sonar and bang on long poles to frighten and herd the dolphins into a cove. After highly sought-after “show dolphins” – dolphins which will be taken captive and trained at Ocean parks like Sea World – are selected, the dolphins are then herded into a once-secret cove, where they are slaughtered. Each year, more than 20,000 dolphins are killed.

The actual cove where the dolphins are being slaughtered was a long-held secret by the Taiji and Japanese governments. But Psihoyos (“I probably watched too many James Bond movies as a kid,” he laughs”) put together his own “Ocean’s 11″ squad of filmmakers, divers and activists to penetrate the cove under the cover of darkness, hiding cameras and sound equipment throughout the area. The end result was video that is at once educating and blood-curdling.

But despite the video and the film, the killing continues.

“At the beginning of the year they stopped killing bottle-nose dolphins, but they have started the killing again,” said Psihoyos, who started the non-profit Oceanic Preservation Society in 2005.

The film follows former dolphin trainer Ric O’Barry, who trained the dolphins in the hit 1960s TV show “Flipper.” O’Barry has long felt a responsibility for the popularity of performing dolphins that took off following the TV Show, and sees his own fingerprints on the slaughter. Now the most prominent and tireless defender of dolphins, “The Cove” highlights his fight to free and save the intelligent mammals.

Aside from being a documentation of atrocities against dolphins, O’Barry’s fight for redemption, and the cloak-and-dagger operation, “The Cove” also showcases a problem for mankind – the massive elevation of mercury in the systems of sea mammals like dolphins and whales. The problem is showcased in Taiji, where the dolphins have been used as a food source, and where authorities attempted to get dolphin meat into schools across the nation.

“The whole town was mandated for being tested for mercury because of this movie,” said Psihoyos, 52. “They found that the males had 20 times more mercury in their blood and the women 10 times more than other Japanese people.”

Psihoyos said that thus far, even with the film, the Japanese government has been of no help to either the dolphins, or their own people.

“They are still in denial. They are still trying to hide behind the old tired excuses that it’s a tradition,” said Psihoyos, who resides in Boulder, Colo. “Well, this ‘tradition’ started in the 1930s. And their tradition is poisoning their own people.”

Which is why getting the movie in front of Japanese audiences is such a coup for the filmmaker. In a time when their government is experiencing the same economic crisis as the rest of the planet, the Japanese government is actually using tax payer money to keep the needless killing of dolphins going.

“If they just enforced their own laws, this problem would end,” said Psihoyos. “The Japanese people need to know they are subsidizing these people.”

Having already scaled the heights with his first film, Psihoyos is now working on what he calls a companion piece for “The Cove,” which will look at the degradation of the world’s ocean by humankind.

“To me we’re it’s like we’re living in a science-fiction nightmare we’re only beginning to understand,” said Psihoyos. “The oceans are getting increasingly acidic, and by the end of this century it will be impossible for coral reefs to even exist.”

But despite the harrowing subject matter, Psihoyos takes to his burgeoning film making and activism career with optimism. He can see things turning around with a new generation of Americans.

“I have an extreme amount of hope with the kids. They can read through the BS and see we’re destroying the environment,” said Psihoyos. “We’ve signed up nearly 1 million people already to help with this. I know people are getting engaged by this movie.”

So come Oscar night, Psihoyos will be in the audience, hoping to receive the Oscar for Best Documentary. But that won’t be the true prize he’s after.

“We’ve won a lot of awards. But I didn’t get in the business of making films to win awards. The real awards are to solve these problems,” said Psihoyos.

More on The Cove

• After learning the massive carbon footprint that making a film creates, Psihoyos made the second half of the film using only solar energy, including solar-powered vehicles.
• Psihoyos said the film has already drawn attention from the Japanese media. A recent trip to Taiji by O’Barry was covered by by a large contingent of Japanese media. “He was like a rock star,” said Psihoyos. At a Japanese film festival, Psihoyos said “We got more media coverage than “Avatar.”

Additional Reading

• What can you do to help?
• “The Cove” Official Web Site
• The Oceanic Preservation Society
• Save Japan Dolphins
• Louie Psihoyos Photography

–WKW

Crossposted at William K. Wolfrum Chronicles