Wattree's picture

    How Do Politicians Get People to Vote Against Their Own Interest?

    I was watching the Republican debates the other night and it astounded me to see how many people were applauding proposed policies that would cut their throats. During the debates I watched people whose very lives are dependent on social security, applauding enthusiastically in support of the views of Rick Perry, Republican governor of Texas, a man who is on record as saying he believes that social security is unconstitutional. So how do politicians get people to vote against their own interest?

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    A classic example of the technique at work can be found in how the Republican Party manipulated the American people during the sixties. When you consider how methodically conservatives went about mounting their assault on the liberal agenda, you can't help but recognize that it was a stroke of genius.
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    Ironically, the conservatives took the Democratic Party's strength and made it a political liability. First they took the party's penchant for being concerned with the plight of the downtrodden and coined phrases like "bleeding heart liberals" and "tax and spend Democrats." They then played on the frustration of the middle class by tying civil rights legislation, welfare, and crime together as the source of middle class woes; then they attributed all of these problems to what they called the Democrat's tendency to be " bleeding heart liberals". Once the connection was made between minorities, welfare, crime, and the liberal agenda, it was then just a matter of repeatedly hammering the message home. Thereafter, whenever they mentioned the word "liberal," a sizable portion of the American people heard "minorities, welfare, and crime."
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    So, by simply associating the word liberal with any policy or individual, that policy, or person, became toxic, because through extension, the public associated it or them with minorities, welfare, and crime. And the GOP has used this technique very effectively to play on their constituency’s prejudices, and to whip them into a frenzy against their own interests.
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    The effectiveness of that campaign can still be seen today in the Tea Party. The primary reason that the GOP dubbed healthcare reform "Obamacare" was to play on the prejudices of their base. By calling it Obamacare it distracts their base from the recognition that healthcare reform is a policy that would not only benefit, but protect their families. Instead, all they’re thinking about is their hatred of Obama, and as a result, act against their own interests.
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    Demagogues within the Democratic Party has learned this technique well. Tavis Smiley and Cornel West have used that very same technique to undermine President Obama and to promote their own political agenda. When Cornel West decided to mount his attack on Obama, instead of addressing specific policies, which would have been the responsible thing to do, he started attacking Obama’s overall character by indicating that Obama was somehow uncomfortable with "free Black men," and then went on to associate him with the White power structure - "plutocrats and oligarchs."
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    Just like the Republicans, West was attempting to circumvent the peoples’ minds, and appeal directly to their emotions and the negative attitudes that Black people and many White liberals harbor toward the White power elite. That way, instead of having to substantiate his claims, all he’d have to do thereafter was use buzz words like "oligarchs" and "plutocrats" to stir the people’s emotions.
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    But you can always see these people coming and identify who they are by asking yourself one simple question - is this person appealing to my ability to think, or simply trying to inflame my emotions?
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    If you’ll notice, neither the GOP nor Smiley and West ever have any positive ideas to add to the political debate. All they ever talk about is what they don’t like. They never offer any alternative suggestions on how the current policy can be improved. Everything they do or say is designed to provoke anger and hostility, because rational thought is their enemy.
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    The GOP doesn’t want to discuss the pros and cons of healthcare reform. All they want to do is attack it as an overall policy that’s "un-American." They’ll say something like, "Obamacare is un-America. The liberals are engaged is a socialist plot to protect your family."
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    The same is true of Smiley and West. Instead of addressing specific policies or how they can be improved, all they want to talk about is why Obama is no good - and when interviewed, they speak in gross generalities, and the fact that they haven’t been invited to the White House will invariably be mentioned. But we have yet to hear them discuss anything concrete. If you don’t like President Obama, who should we run instead? They don’t want to address these sort of issues, because that might get the people thinking again.
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    So as Americans, if we ever want to improve our current condition, it is incumbent upon us to do a lot less feeling, and a whole lot more thinking.
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    Eric L. Wattree
    http://wattree.blogspot.com/
    [email protected]
    Citizens Against Reckless Middle-Class Abuse (CARMA)

    Religious bigotry: It's not that I hate everyone who doesn't look, think, and act like me - it's just that God does.

    Comments

    Would you say that the essence of your point is that politicians are more successful when they appeal to people's emotions than when they appeal to their logic? You give some very good examples of how they do that even when those appeals run counter to logic (e.g., using associative pairings), but the question it raises in my mind is, how do we combat this?

    On one hand, we could try to change human nature (good luck!), and figure out how to get people to respond more to logic-based appeals.

    On the other, we could try to figure out how to create emotional appeals that are in alignment with logical appeals. As my rather biased presentation suggests, I think this is the better approach, but unfortunately it seems that we're just not as good at creating emotional appeals. It brings to mind Matthew 10:16 when Jesus admonishes his disciples to "be as shrewd as snakes". We need to take these twisted techniques and use them for good.


     

    Verified,

    There's only one solution to this problem, education. But that's why our educational system is under attack. So those of us who are more prone toward thinking than emotion have to try to turn the internet into a classroom.

    Here on Dagblog we're essentially preaching to the choir, so we also have to try to turn Facebook and the other social networks into places where they do more than exchange recipes. So I suggest that when you post a piece to Dagblog, you also post a link to it on Facebook and Twitter.  


    On the right, you've got a subset applauding executions and letting insured people die. On the left, you've got a subset hoping for a GOP victory over Obama thinking that eventually more Democrats will be elected after the voters realize the pain associated with voting for Republicans. In essence both want pain inflicted on the American public because the public is not in lockstep with a particular political position. You post clarifies that observation. Thanks.


    Thank you, RM.

    We have some of the most insightful writers in the country right her on Dagblog. So like I said above, we need to start posting links on the social networks to our postings.

     


    Divide and conquer.

    My God is better than your God....

    Environmentalists kill babies.

    Those seeking Civil Rights under our Constitution are racist.

    Poor folks in hospitals take away your rights to medical providers.

    It just goes on and on and on and us Dems do not seem to have a clue as to how to handle this crap!

    And the MSM are said to be liberal whilst the pundits look into the camera and say:

    YOU DECIDE!

    We have great propagandists on our side. Do not get me wrong. We have Moveon and Mediamatters and a host of groups that send emails to me daily.

    The left is doing something wrong!


    The problem on the Left is that some, like Jane Hamsher are willing to refer to others on the Left as dumb ......... These "Leftists" will even gleefully appear on Fox, etc to express their criticisms of the Left.

    DailyKos just had a "purge" that effected mostly minorities and women bloggers. The Left will fight itself while the Right goes about it's merry way.

    http://www.thepeoplesview.net/2011/09/how-markos-moulitsas-taught-me-to-...


    This is the best reading of anything I have read about the Republicans misguided ways.


    The TParty cheering Perry for executing people, and ditto for letting the sick uninsured person die, while accusing Obama of 'death panels' for trying to reduce the uninsured is the heinous homicidal height of hypocrisy.

    The unfortunate fact is these people, in addition to being bigoted, uninformed, over entertained, cruel, narcissist idiots, are easily manipulated by corporate hate radio and Murdoch TV blather. They are prime examples of the Party believers in Orwell's dystopia of 1984, and what he called doublethink, holding two contradictory realities in mind, and fervently believing both. (Perry touts killing people and is pro-life, Obama passes a health care Bill and is pro-death)

    They vote against their own interests again and again, and then look to the target group provided for them to blame for their miserable lives, illegals, liberals, government workers, unions, Muslims, gays, socialists, anyone but themselves, and the people they elect to run the country. Very few of them will ever change.


    .....Very few of them will ever change.

    Therein lies the problem of letting Democrats lose elections, let Republicans win, and then let the public feel the pain associated with electing Republicans. The idea is that Democrats would then win in landsides.

    The problems is that the GOP is actively working on suppressing votes in communities that traditionally vote for Democrats (minorities, students). The base that would aid in the projected Democratic "landslide" would be decreased. More troubling, if things worsened under the GOP, the anger towards target groups would increase.

    We are already conditioned. No one on th plane where an Arab-Jewish woman was removed spoke out in protest. In fact, who would. Armed guards taking a suspected "terrorist" off of a plane, who would object?

    None of the GOP candidates on the stage who heard the cheers for letting a man die spoke out. Blitzer did not chide the audience.

    We are already primed for a authoritarian government.


    However ineffective or un-'Democrat' Obama may seem, I look at Koch calling him 'Saddam Hussein' (motherjones magazine has it on audio tape from June, 2011) and the rabid herds of crackpot teabaggers and think if they hate him that much, he must be doing something good.  Anyway, who could replace him on the left, and get elected, who would even want to run against the goons of the corporate funded GOP mafia and their brainwashed gun toting zombies?


    Sadly, if you take a look at the purge going on at DailyKos, you will find that there is a growing rift between minority groups and a subset of the Left. This does not bode well for a post-GOP Democratic landslide either


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