Mitt Romney is in a bind. He must present himself as a staunch conservative in order to appeal to skeptical right-wing voters in the Republican presidential primary, but if he plays it too conservative, he'll alienate moderate voters in the general election.
Romney adviser Eric Fehrnstrom is not overly concerned, though. On Wednesday, he expressed confidence the campaign would hit the "reset button" after the nomination and redraw Romney as a moderate candidate.
"Everything changes," he explained on CNN, "It's almost like an Etch A Sketch. You can kind of shake it up and we start all over again."
Fehrnstrom's comparison of his boss' campaign to a toy tablet ignited a political firestorm. Internet wags imagined Mitt Romney as an Etch A Sketch drawing, while his primary opponents, Rick Santorum and Newt Gingrich, gleefully brandished Etch A Sketches at campaign events. Romney rushed to contain the damage by promising to be a true conservative forever.
It won't work.
Fehrnstrom has accidentally stumbled on something profound. He may not have much experience with Etch A Sketch technology. With all due respect to that iconic American toy, its legendary reset abilities have never been quite up to scratch. Dark smudges tend to mar the perimeter of its silvery slate, and no matter how vigorously you shake the thing, you can never quite obliterate the residue. Even so, the real-life Etch A Sketch in all its splotchy glory actually offers a better metaphor for American politics than the fantasy of a clean post-primary slate.
Read the full article at CNN.com