As we were fretting whether 88% vs 92% of blacks would vote, we missed out on the "missing white vote". Ridiculous as Trump asking black voters to vote for him, he asked - directly if not obscenely.
Sure, we tackled issues that affected white lives, but we didn't directly address "hey you, over there, I'm talking to you".
We have advocacy for blacks, Hispanics, LGBT, Catholics, Jews, Muslims, and so on. But advocacy for white Protestants, or "Evangelicals" always takes on the tone of talking to the Klan, an implicit distaste and condemnation.